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Full Description
This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique. The editors begin with an introduction to the property cycle and the role of property PR within it; consideration of the changes and challenges facing the industry; various structures of property communications; and the need for a strategic approach.
Subsequent chapters provide perspectives and lessons from contributors in a variety of property sectors including commercial property, estate agency, social housing, property consultancy, proptech, retail and homebuilding. The book concludes with insight into future change, both for the property industry and for the communication function within it.
This book is recommended reading for all property PR teams, for students studying for property, PR or marketing degrees, and for anyone working in the built environment sector who needs to consider PR and marketing as part of their role.
Contents
Foreword
Preface
Acknowledgements
1. Introduction
2. Large scale mixed-use schemes
Emma Drake
3. Commercial and retail
Dan Innes
4. Homebuilding
Clare Jones
5. Housing associations
Susan Fox
6. Local authorities as developers
Fiona Lund
7. Student housing
Henry Columbine
8. High end residential
Tania Thomas
9. Interior design
Tricia Topping
10. Estate agency
Jamie Jago
11. PropTech B2C
Ed Mead
12. PropTech B2B
Louise Parr
13. Property consultancy
Penny Norton
14. Conclusion
Glossary
Further reading
Index
