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Full Description
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.
Contents
Introduction: Celebrity, convergence and transformation 1. Marketing and the cultural production of celebrity in the era of media convergence 2. Puppets of necessity? Celebritisation in structured reality television 3. Producing and consuming celebrity identity myths: unpacking the classed identities of Cheryl Cole and Katie Price 4. The spectacularization of suffering: an analysis of the use of celebrities in 'Comic Relief' UK's charity fundraising campaigns 5. 'And Ziggy played guitar': Bowie, the market, and the emancipation and resurrection of Ziggy Stardust 6. Nigellissima: a study of glamour, performativity and embodiment 7. Fabricating celebrity brands via scandalous narrative: crafting, capering and commodifying the comedian, Russell Brand 8. The authentic celebrity brand: unpacking Ai Weiwei's celebritised selves 9. The production and consumption activities relating to the celebrity artist 10. Unpacking celebrity brands through unpaid market communications 11. Celebrities as human brands: an investigation of the effects of personality and time on celebrities' appeal
