Full Description
This third edition of Wedding Planning and Management: Consultancy for Diverse Clients provides students, consultants, engaged couples, vendors and scholars with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice and the business of wedding planning, in one volume. Diversity and inclusivity are emphasized through the integration of wedding traditions from cultures around the globe and international case studies that inspire and set standards for best practice.
Key features of the third edition include:
Updated research reflecting trends in areas such as technology, social media, marriage equality legislation, LGBTQ+ weddings, celebrity influences, destination weddings, DIY essentials and planning eco-friendly weddings.
Cutting-edge innovations in areas such as "green" venues, themed menus, fusion stationery, sustainable floral décor and distinctive site layout, all of which are highlighted by top wedding vendors.
Budget management tips, timeline specifics and guidelines for starting and marketing a wedding consulting business.
Over 100 international case studies exploring cultural traditions, vendor relations and best practice.
A companion website for instructors, including updated PowerPoint slides, syllabus guidelines, real-world assignments and a comprehensive test bank.
This full-color book is visually stunning, with over 150 images by top wedding photojournalist Rodney Bailey. End-of-chapter checklists, review questions and practical scenarios support readers' knowledge as they progress. Maggie Daniels and Carrie Wosicki bring a combination of over 45 years of industry practice and teaching experience. They have written a book that is the ideal guide to successful wedding planning and management.
Contents
SECTION I: FOUNDATIONS. 1. Role and Scope of Wedding Consultancy. 2. Wedding and Culture. 3. Consumerism and the Mediated Construction of Weddings. 4. The Changing Family, Politics and Law. 5. Tourism and Destination Weddings. SECTION II: PRACTICE. 6. Determining the Vision. 7. Wedding Budgets. 8. Wedding Timelines. 9. Food, Beverage and the Wedding Cake. 10. Wedding Attire. 11. The Ceremony. 12. Floral Decor. 13. Stationery Elements and Etiquette. 14. Photography and Videography. 15. Music and Entertainment. 16. Rentals and Site Layout. 17. Transportation. 18. Favors and Gifts. 19. Wedding Day Details. SECTION III: BUILDING YOUR BUSINESS. 20. Business Plan and Office Management. 21. Developing a Marketing Strategy. 22. Client Relations. 23. Vendor Relations. 24. Stress Management and Career Enrichment.
