Full Description
Climate and Sustainability Communication: Global Perspectives builds upon traditional approaches to understanding the role of mass media in shaping social issues by amplifying diverse perspectives of opinion leaders, as well as voices of those affected by climate and sustainability issues.
From South Korea and China, to the United States and Zambia, the studies reported in this book—compiled using a variety of formal research methods, including content analysis, interview, and survey—emphasize cultural orientation and global implications of climate and sustainability concerns and issues. The contributors explore the cultures, geographies, and media systems underpinning climate and sustainability campaigns emerging around the world, how we theorize about them, and the ways in which media are used to communicate about them.
The way in which complex problems and opportunities associated with globalization and power inequities interplay with climate and sustainability communication requires creative, interdisciplinary, approaches. This book opens new conversations for integrating scholarly arenas of mass media communication, science and environmental communication, political communication, and health communication, as well as their respective theory and research method sets. This book was originally published as a special issue of Mass Communication and Society.
Contents
Introduction - Beyond the Business Case: Building Upon Traditional Approaches and Opening New Spaces for Multiple Perspectives on Climate and Sustainability Communication 1. Mass Communication Research in Sustainability Science: Moving Toward an Engaged Approach to Address Society's Sustainability Dilemma 2. Who Is Responsible for Climate Change? Attribution of Responsibility, News Media, and South Koreans' Perceived Risk of Climate Change 3. Marketplace Advocacy by the U.S. Fossil Fuel Industries: Issues of Representation and Environmental Discourse 4. Digital Media, Cycle of Contention, and Sustainability of Environmental Activism: The Case of Anti-PX Protests in China 5. Media's Role in Enhancing Sustainable Development in Zambia 6. "Maybe Yes, Maybe No?": Testing the Indirect Relationship of News Use through Ambivalence and Strength of Policy Position on Public Engagement with Climate Change 7. Communicating Sustainability Online: An Examination of Corporate, Nonprofit, and University Websites
