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Full Description
Routes are arguably the most valuable of airline assets. Although widely practised in the industry, the process of developing air connectivity has drawn very limited academic research. However, this book fills in this knowledge gap.
Strategies for Sustainable Air Services Development unwraps the process of decision-making in establishing airlinks from the airline's perspective, as well as the roles of various stakeholders including airports, tourism authorities, tourist destination organizations, local investment agencies and regional development agencies. Developed from rigorous academic research and analysis of a myriad of data sources that include interviews, surveys and workshops with industry practitioners, it presents a framework of best practices that will serve as a "toolkit" and central resource point for industry professionals to initiate and establish airlinks to benefit air travellers and society at large.
The first book of its kind, it presents the most comprehensive assessment available to date of all the intricacies involved in developing airlinks. The book will equip senior and middle managers, practitioners, policymakers and students with the practical skills and tools required to develop and design airlinks for the benefit of all stakeholders.
Contents
1 A holistic Approach to Air Services Development 2 Scoio-economic Impact of Air Connectivity 3 Regualtory Framework governing Air Services Development and Operations 4 Implementing the Air Services Agreement 5 Strategic planning and implementation of air services, an airline approach 6 Air services and strategic network planning as an airline's assets 7 Forecasting air travel demand 8 Developing a compelling business case for emerging and existing air services 9 Negotiating ground handling agreements with destination airports 10 Strategic planning and contrbution to air services, an airport's pivatol role 11 Strategic planning and contribution to air services: tourism board and destination organisaions 12 Sustaining air services through stakeholders collaboration 13 case studies of air services development 14 Facilitating air services development through dedicated industry events 15 Towards a common goal 16 Air services post-COVID
