Full Description
In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team—and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C
Contents
Foreword -- Prologue -- The Face of Commercialism -- Targeting Children -- The Private and Public Airwaves -- Chapter Three -- Sexism and Sexuality in Advertising -- Co-opting Civic Groups, Culture, Sports -- Chapter Six -- Chapter Seven -- Commercialized Holidays and Rituals -- Facing Commercialism -- The Impact of Commercialism -- Call to Action
