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Full Description
This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Alibaba, Google, Microsoft, Boeing, Ikea, Zeta Energy, and many others. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.
Contents
Part I: INTRODUCTION TO STRATEGIC MANAGEMENT.
1. Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis.
2. External Analysis: The Identification of Opportunities and Threats.
Part II: THE NATURE OF COMPETITIVE ADVANTAGE.
3. Internal Analysis: Resources and Competitive Advantage
4. Building Competitive Advantage Through Functional-Level Strategy.
Part III: STRATEGIES.
5. Building Competitive Advantage Through Business-Level Strategy.
6. Business-Level Strategy and the Industry Environment.
7. Strategy and Technological Innovation.
8. Strategy in the Global Environment.
9. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing.
10. Corporate-Level Strategy: Related and Unrelated Diversification.
Part IV: IMPLEMENTING STRATEGY.
11. Corporate Governance, Social Responsibility and Ethics.
12. Implementing Strategy through Organization.
Part V: Cases in Strategic Management
A. Analyzing a Case Study and Writing a Case Study Analysis
B. 31 Cases - Expertly written by the authors, this section includes 11 short cases and 20 long cases, covering a wide range of industries, companies and topics.
