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Full Description
Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization's overall integrated marketing communication approach.
Contents
1. The Role and Importance of SMM.
2. Goals and Strategies.
3. Identifying Target Audiences.
4. Rules of Engagement for Social Media Marketing and Social Media Governance.
5. Social Media Platforms and Social Networking Sites.
6. Paid Social and Influencers
7. Content Creation and Sharing: Blogs, podcasts, and webinars.
8. Visual Storytelling
9. Content Marketing: Publishing Articles, White Papers and E-books
10. Virtual Communities
11. Mobile Marketing on Social Networks.
12. Social Media Monitoring and Management.
13. Managing and Staffing the Organization for Social Media Marketing.
14. Social Media Marketing Plan
Appendix: Sample SMM Plan Caffe Daily
