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Full Description
The world's best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today's time-starved students in mind -- present current topics in every chapter.
Contents
Global Literacy Pre-Course Assessment.
PART I: FOUNDATIONS OF GLOBAL STRATEGY.
Strategizing Around the Globe.
Managing Industry Competition.
Leveraging Resources and Capabilities.
Emphasizing Institutions, Cultures, and Ethics.
PART II: BUSINESS-LEVEL STRATEGIES.
Growing and Internationalizing the Entrepreneurial Firm.
Entering Foreign Markets.
Making Strategic Alliances and Networks Work.
Managing Competitive Dynamics.
PART III: CORPORATE-LEVEL STRATEGIES.
Diversifying and Managing Acquisitions Globally.
Strategizing, Structuring, and Innovating Around the World.
Governing the Corporation Around the World.
Strategizing on Corporate Social Responsibility.
Integrative Cases.
Business Insights.
Group Project.
Global Literacy Post-Course Assessment.
