Full Description
Packed with the latest research, best practices and plenty of hands-on applications, Keith/Lundberg's PUBLIC SPEAKING: CHOICES AND RESPONSIBILITY, 3rd Edition, equips you with everything you need to become an excellent public speaker. Based on rhetorical theory, the text focuses on the role of choices and civic engagement/responsibility--emphasizing the importance of civility in public discourse. It describes the audience as a "public" to which the speaker belongs, rather than as a separate entity defined only by demographics. Completely up to date, the 3rd Edition includes new coverage of "fake news" and "lightning talks" as well as an entire chapter devoted to special kinds of speeches like TED Talks, PechaKucha, poetry slams and more.
Contents
Part I: FUNDAMENTALS OF GOOD SPEAKING.
1. Public Speaking.
Introduction: Why Learn Public Speaking? Remix: What is a Remix? Speech Is Powerful. The Power of Public Speaking to Change the World. The Power of Speeches to Change Your World. Speaking Connects You to Others: Democracy in Everyday Life. The Conversational Framework. Remix: Public Speaking and Democracy. The Communication Process. The Public in Public Speaking. Speaking Is About Making Choices. Preparation. Informing. Persuading. The Speaking Process: Preparing and Performing. Thinking Through Your Choices. Your Responsibilities (Chapter 2). Your Audience (Chapters 3, 4). Your Goals (Chapter 5). Creating Your First Speech. Informing and Arguing (Chapters 11, 12.) Research (Chapter 6). Organizing (Chapter 7). Finding the Words (Chapter 8). Giving Your First Speech. Delivering the Speech (Chapter 9Overcoming Anxiety (Chapter 9). Presentation Aids (Chapter 10). Making Responsible Choices. Good Speeches Are the Result of Choices. Taking Responsibility Means Respecting the Audience.
2. Speaking for the Common Good: Ethics and the Responsible Speaker.
Introduction: Why Civility Matters in Public Speaking. Remix: Ethics and Effectiveness.
Civility Fails in Public Speaking. Deceptive Speech. Coercive Speech. Inappropriately Biased Speech. Remix: Bias, or, on Being Fair and Balanced. Poorly Reasoned Speech.
Fake News? Seven Principles of Ethical Public Speaking. Be Honest. Be Transparent. Be Generous. Be Balanced. Represent Evidence Responsibly. Take Appropriate Risks. Choose Engagement. How to Avoid Plagiarism. How to Create an Ethical Speech. Respect Your Audience. Remix: The Golden Rule. Respect Your Topic. Present Other Views and Treat Them Fairly. Avoid Fallacies and Prejudicial Appeals. Name Calling. Glittering Generalities. Inappropriate Testimonials. Plain-Folks Appeals. Card Stacking. Bandwagoning. Remix: Ethics and the Audience.
3. Understanding Audiences and Publics.
Introduction: Those People Sitting in Front of You. Audience Analysis. The Literal Audience: Demographics. Problems With the Demographic Approach.
The Rhetorical Audience. The "As" Test. From "Me" to "Us". Types of Rhetorical Audiences. Adapting Your Speech to Your Audience. Identify Common Interests. Make the Most of Shared Experience. Work from Common Premises. Be Directive. Remix: Dr. Martin Luther King Jr. and the Address to the March on Washington. Two Views of the Audience: Marketing vs. Engagement. Marketing. Engagement.
The Audience and the Public. Advancing the Public Conversation. Your Ethical Responsibilities to Your Audience. Remix: Public or Publics?4. Becoming a Skilled Listener.
Introduction: Public Hearing and Listening. Types of Listening. Passive Listening. Active Listening. Remix: The Science of Listening. Critical Listening. The Ethics of Listening. Obstacles to Good Listening. Distractions. Your Mental Zone. Taking Good Notes. Remix: Taking Notes. Giving Constructive and Useful Feedback. Criticize Speeches, Not People. Be Specific. Focus on What Can Be Changed. Be Communication Sensitive.
Part II: CREATING A GREAT SPEECH.
5. Choosing a Topic and Purpose.
Introduction: Picking a Topic and Defining Your Purpose. A Strategy for Picking a Topic. What Interests You? What Will Interest Your Audience? What Is the Occasion? What Is Your Purpose? What Is Your Thesis? Finding a Topic Among Your Interests. What Do You Already Know or Care About? What Do You Want to Know More About? Remix: Brainstorming. Brainstorming. Choosing One of Your Topic Ideas. How to Focus Your Topic for Your Audience. Geography or Location. Past, Present, or Future. Typical Audience Interests. Speaking Purposes and Speaking Situations. General Purposes of Speeches. Types of Speaking Situations. Time Constraints. The Thesis Statement: Putting Your Topic and Purpose Into Words.
6. Research.
Introduction: Becoming an Expert. Researching Responsibly. The Research Process. Figuring Out What You Already Know. Designing a
