マーケティングがわかる Unlocking Marketing

Needham, David

Hodder Education（2023/12発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 352 p.
• 言語 ENG
• 商品コード 9780340992265
• DDC分類 658.8

基本説明

A Carefully written text with case studies, exercises and seminar ideas.

Full Description

The Unlocking Business series offers a new kind of textbook for Business students in the first and second years of their degree.

Each title in the series provides:

- Strict coverage of the key knowledge, concepts and ideas in a lean, focused book, allowing the student to find what they want without ploughing through thousands of pages

- Carefully written text with case studies, exercises and seminar ideas woven through it to help students learn quickly and retain their knowledge

- Encouragement of good practice such as complete referencing and suggested wider reading, to help those who wish to obtain the best possible degree classification

- Useful web resources including further case studies, revision summaries and interactive multiple-choice quizzes at http://www.hodderplus.co.uk/unlockingbusiness

- A cost-effective way to prepare for your studies.

Contents

1. The Marketing Process
2. The Marketing Environment
3. Competitor Analysis
4. Buyer Behaviour
5. Market Research Techniques
6. Process of Segmentation
7. The Marketing Mix
8. The Product
9. Pricing
10. Distribution and Placement
11. The Promotional Mix
12. The Wider Marketing Mix
13. Marketing Planning
14. Technology within the Marketing Process
15. Ethical Elements of Marketing