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基本説明
Shows how tools from economics can used to explan, and even predict, the economic behaviour of organizations.
Full Description
Economics, Strategy and the Firm draws on the increasing synthesis of ideas from economics and business strategy to explain how organizations fulfil their corporate goals. The book provides an analytical framework showing how tools from economics can be used to explain, and even predict, the economic behaviour of organizations.
Contents
Economics, Strategy and the Firm
The Economist's Firm
Extensions of the Economist's Model of the Firm
Costs, Revenues and Profit
Transaction Costs
Management Costs
Resource Based Theory of the Firm
Game Theory and the Behaviour of Firms
Firms and Competitive Behaviour
Firms and Cooperative Behaviour
Environmental Analysis The Economist's Perspective
Environmental Analysis The Strategist's Perspective
Competition Policy
Competition Policy in Action.
