Cultural Change in the Automotive Industry

Rawlinson, Michael

Palgrave Macmillan（2006/10発売）

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製本 Hardcover:ハードカバー版
言語 ENG
商品コード 9780333717578
DDC分類 658

Full Description

Recognizing the automotive industry's leading role in the introduction of new working practices, this book analyzes and explores its development. Drawing upon the author's considerable experience--both academic and industrial--the text clearly documents the lessons of both the past and the present and their implications for the future. It includes the results of cultural change programs run at Ford and Rover.