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Full Description
For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style; enriched with an abundance of model documents; and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students.The new Sixteenth Edition is a dynamic response to ongoing changes in technology, organizations, the business marketplace, and the global economy. In today's fast-paced business environment, communicating effectively with multiple audiences is more essential-and more challenging-than ever. BUSINESS COMMUNICATION, Sixteenth Edition, leads the way in preparing students to rise to this challenge, combining a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business.
Contents
Part I1. Establishing a Framework for Business Communication.2. Focusing on Interpersonal and Group Communication.Part II: COMMUNICATION ANALYSIS.3. Planning Spoken and Written Messages.4. Preparing Spoken and Written Messages.Part III: COMMUNICATING THROUGH VOICE, ELECTRONIC AND WRITTEN MESSAGES.5. Communicating Electronically.6. Delivering Good- and Neutral-News Messages.7. Delivering Bad-News Messages.8. Delivering Persuasive Messages.Part IV: COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS.9. Understanding the Report Process and Research Methods.10. Managing Data and Using Graphics.11. Organizing and Preparing Reports and Proposals.12. Designing and Delivering Business Presentations.Part V: COMMUNICATION FOR EMPLOYMENT.13. Preparing Resumes and Application Messages14. Interviewing for a Job and Preparing Employment Messages.Appendix A: Document Format and Layout Guide.Appendix B: Referencing Styles.Appendix C: Language Review and Exercises.
