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Full Description
This book provides a brief overview of both classic and recent social science research in the area of social influence. It offers applications for the business leader for shaping organizational culture, motivating employees, and being an influential manager. Readers learn how to examine their goals of social influence and are given a variety of effective tactics they can employ to ethically reach their objective.
Contents
1. Persuasion2. Social influence without true persuasion: Conformity, compliance, and obedience.3. True Persuasion: Changing minds.4. The emotional side of Persuasion.
