消費者行動（第１０版） Consumer Behavior （10TH）

Blackwell, Roger D./ Miniard, Paul W./ Engel, James F.

South-Western Pub（2005/11発売）

• 製本 Hardcover:ハードカバー版／ページ数 774 p.
• 言語 ENG
• 商品コード 9780324271973
• DDC分類 658

基本説明

Focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.