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Full Description
Statistics for Business and Economics, Twelfth Edition, meets today's business students with a balance of clarity and rigor, and applications incorporated from a diverse range of industries. This classic text covers a wide variety of data collection and analysis techniques with these goals in mind: developing statistical thinking, learning to assess the credibility and value of inferences made from data, and making informed business decisions.The Twelfth Edition has been updated with real, current data in many of the exercises, examples, and applications. Exercises draw on actual business situations and recent economic events so that students can test their knowledge throughout the course. Statistics in Action case studies open each chapter with a recent, controversial, or high-profile business issue, motivating students to critically evaluate the findings and think through the statistical issues involved. A continued emphasis on ethics highlights the importance of ethical behavior in collecting, interpreting, and reporting on data.KEY TOPICS: Statistics, Data, and Statistical Thinking; Methods for Describing Sets of Data; Probability; Random Variables and Probability Distributions; Sampling Distributions; Inferences Based on a Single Sample: Estimation with Confidence Intervals; Inferences Based on a Single Sample: Tests of Hypotheses; Inferences Based on Two Samples: Confidence Intervals and Tests of Hypotheses; Design of Experiments and Analysis of Variance; Categorical Data Analysis; Simple Linear Regression; Multiple Regression and Model Building; Methods for Quality Improvement: Statistical Process Control (Available on CD); Time Series: Descriptive Analyses, Models, and Forecasting (Available on CD); Nonparametric Statistics (Available on CD)MARKET: For all readers interested in statistics and its applications to business and economics.
Contents
1. Statistics, Data, and Statistical Thinking1.1 The Science of Statistics1.2 Types of Statistical Applications in Business1.3 Fundamental Elements of Statistics1.4 Processes (Optional)1.5 Types of Data1.6 Collecting Data: Sampling and Related Issues1.7 Critical Thinking with StatisticsStatistics in Action: A 20/20 View of Surveys: Fact or Fiction?Activity 1.1: Keep the Change: Collecting DataActivity 2.2: Identifying Misleading StatisticsUsing Technology: Accessing and Listing Data; Random Sampling2. Methods for Describing Sets of Data2.1 Describing Qualitative Data2.2 Graphical Methods for Describing Quantitative Data2.3 Numerical Measures of Central Tendency2.4 Numerical Measures of Variability2.5 Using the Mean and Standard Deviation to Describe Data2.6 Numerical Measures of Relative Standing2.7 Methods for Detecting Outliers: Box Plots and z-Scores2.8 Graphing Bivariate Relationships (Optional)2.9 The Time Series Plot (Optional)2.10 Distorting the Truth with Descriptive TechniquesStatistics in Action: Can Money Buy Love?Activity 2.1: Real Estate SalesActivity 2.2: Keep the Change: Measures of Central Tendency and VariabilityUsing Technology: Describing DataMaking Business Decisions: The Kentucky Milk CasePart 1 (Covers Chapters 1 and 2)3. Probability3.1 Events, Sample Spaces, and Probability3.2 Unions and Intersections3.3 Complementary Events3.4 The Additive Rule and Mutually Exclusive Events3.5 Conditional Probability3.6 The Multiplicative Rule and Independent Events3.7 Bayes's RuleStatistics in Action: Lotto Buster!Activity 3.1: Exit Polls: Conditional ProbabilityActivity 3.2: Keep the Change: Independent EventsUsing Technology: Combinations and Permutations4. Random Variables and Probability Distributions
