Managerial Economics and Strategy

Perloff, Jeffrey M./ Brander, James A.

Pearson College Div（2013/08発売）

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製本 Hardcover:ハードカバー版／ページ数 608 p.
言語 ENG
商品コード 9780321566447
DDC分類 338.5024658

Full Description

Intended primarily for Managerial Economics courses, this text also provides practical content to current and aspiring industry professionals. Economics is a powerful tool that can help managers to manage effectively. In Managerial Economics Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions. In text examples and boxed mini-cases use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why American Apparel is vertically integrated and why upscale manufacturers limit the number of designer hand-bags a customer is allowed to buy. To help future managers learn to solve new problems, Perloff and Brander repeatedly demonstrate problem-solving through in-text Q&As. Each Q&A poses an important managerial or economic issue and demonstrates how to solve it using a step-by-step approach. Note: You are purchasing a standalone product; MyEconLab does not come packaged with this content.If you would like to purchase both the physical text and MyEconLab search for ISBN-10: 0133457087/ ISBN-13: 9780133457087. That package includes: * ISBN-10: 0321566440 / ISBN-13: 9780321566447 Managerial Economics* ISBN-10: 013314612X / ISBN-13: 9780133146127 MyEconLab -- NEW MyEconLab with Pearson eText -- Standalone Access Card -- for Managerial Economics MyEconLab is not a self-paced technology and should only be purchased when required by an instructor.

Table of Contentsand Demand Chapter 3 Empirical Methods Chapter 4 Consumer Choice Chapter 5 Production Chapter 6 Costs Chapter 7 Firm Organization and Market Structure Chapter 8 Competitive Firms and Markets Chapter 9 Monopoly Chapter 10 Pricing with Market Power Chapter 11 Oligopoly and Monopolistic Competition Chapter 12 Game Theory and Business Strategy Chapter 13 Strategies Over Time Chapter 14 Uncertainty Chapter 15 Asymmetric Information and Contracts Chapter 16 Government and Business Chapter 17 Global Business