- ホーム
- > 洋書
- > 英文書
- > Politics / International Relations
Full Description
Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text.
Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.
Comprehensive coverage of the media as a tool of political campaigns
Accessible format intended to appeal to students who are very familiar with the visual organization of the Internet
Sidebars highlighting critical thinking/viewing questions; key definitions, facts, dates, and data; telling but offbeat and entertaining trivia
Substantial resources section, including timeline, glossary, and annotated lists of print and electronic materials
Presentation correlating with state and national curriculum standards
Contents
Foreword Acknowledgments List of Illustrations Timeline: A History of the Media and Politics Introduction Chapter 1 Media Literacy: Understanding the Meaning behind the Messages Chapter 2 Propaganda and Spin: The Power of the Image over the Word Chapter 3 The Media Experts Chapter 4 Analyzing Photographs Chapter 5 And Then There Was Radio Chapter 6 Why Television? Chapter 7 Popular Appeals and Techniques of Persuasion in Political Advertising Chapter 8 Analyzing Campaign Events Chapter 9 The Role of New Media and New Technology Tools Chapter 10 Trying to Fix the Money Problem in Elections Glossary Resources
