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The rise and fall of William J. Levitt, the man who made the suburban house a mass commodity
Two material artifacts defined the middle-class American lifestyle in the mid-twentieth century: the automobile, which brought gas stations, highways, commercial strips, and sprawl; and the single-family suburban home, the repository of many families' long-term wealth. While the man who did the most to make the automobile a mass commodity—Henry Ford—is well known, few know the story of the man who did the same for the suburban house.
Edward Berenson describes the remarkable career of William Levitt, who did more than anyone else to create the modern suburb. In response to an unprecedented housing shortage as veterans returned home from World War II, his Levittown developments provided inexpensive mass-produced housing that was wildly popular—prospective buyers would camp out in line for two days for the chance to put down a deposit on a Levitt house. He was a celebrity, a life-changing hero to tens of thousands, and the pitchman of a renewed American Dream. But Levitt also shared Ford's dark side. He refused to allow Black people to buy or rent in his developments and doggedly defended this practice against legal challenges. Leading the way for other developers who emulated his actions, he helped ensure that suburbs nationwide remained white enclaves. These legacies are still with us. Levitt made a major contribution to the stubborn wealth disparity between white families and Black families, and his solution to the housing crisis of the 1940s—the detached house and surrounding yard—is a primary cause of the housing crisis today.
As a person, Levitt was a strangely guileless and tragic figure. He accumulated vast wealth but, after losing control of his building company, surrendered it all through foolish investments and a lavish lifestyle that included a Long Island mansion and a two-hundred-foot yacht. Just weeks before his death, as a charity patient in a hospital to which he had once given millions, he was still imagining his great comeback.
