デジタル世界におけるネットワーク戦略 The Network Is Your Customer : Five Strategies to Thrive in a Digital Age

デジタル世界におけるネットワーク戦略<br>The Network Is Your Customer : Five Strategies to Thrive in a Digital Age

個数：

デジタル世界におけるネットワーク戦略
The Network Is Your Customer : Five Strategies to Thrive in a Digital Age

Rogers, David L.

ウェブストア価格 ¥4,614（本体¥4,195）
Yale University Press（2012/11発売）
外貨定価 US$ 22.00
ポイント 41pt

在庫がございません。海外の書籍取次会社を通じて出版社等からお取り寄せいたします。
通常6～9週間ほどで発送の見込みですが、商品によってはさらに時間がかかることもございます。
【重要ご説明事項】
1. 納期遅延や、ご入手不能となる場合がございます。
2. 複数冊ご注文の場合は、ご注文数量が揃ってからまとめて発送いたします。
3. 美品のご指定は承りかねます。

●3Dセキュア導入とクレジットカードによるお支払いについて

【入荷遅延について】
世界情勢の影響により、海外からお取り寄せとなる洋書・洋古書の入荷が、表示している標準的な納期よりも遅延する場合がございます。
おそれいりますが、あらかじめご了承くださいますようお願い申し上げます。

◆画像の表紙や帯等は実物とは異なる場合があります。

◆ウェブストアでの洋書販売価格は、弊社店舗等での販売価格とは異なります。
また、洋書販売価格は、ご注文確定時点での日本円価格となります。
ご注文確定後に、同じ洋書の販売価格が変動しても、それは反映されません。

製本 Paperback:紙装版/ペーパーバック版／ページ数 336 p.
言語 ENG
商品コード 9780300188295
DDC分類 658.8342

基本説明

New in paperback. Hardcover was published in 2011. Provides step-by-step guidance businesses can use to prosper in the new era of digital media.

Full Description

With clear analysis and practical frameworks, this book provides step-by-step guidance businesses can use to prosper in the new era of digital media

"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."—Jeff Jarvis, author of What Would Google Do

"This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."—Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age.

Marketing expert David Rogers examines how digital technologies—from smartphones to social networks—connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies—strategies designed for customer networks.

Rogers offers five strategies that any business can use to create new value:

ACCESS—be faster, be easier, be everywhere, be always on
ENGAGE—become a source of valued content
CUSTOMIZE—make your offering adaptable to your customer's needs
CONNECT—become a part of your customers' conversations
COLLABORATE—involve your customers at every stage of your enterprise

Rogers explains these five strategies with over 100 cases from every type and size of business—from shoes to news, and software to healthcare. In The Network Is Your Customer, he shows:

How Apple harnessed a host of collaborators to write apps for its iPhone
How IBM designed a videogame to help sell its enterprise software
How Ford Motors inspired an online community to build brand awareness for its new Fiesta

...and countless other cases from consumer, b2b, and nonprofit categories.

The book outlines a process for planning and implementing a customer network strategy to match your customers, your business, and your objectives—whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.