基本説明
Two experts in international business etiquette provide success tips for making the most of global business relationships.
Full Description
Like it or not, every business—even one conducted from the kitchen table—is global. No matter the industry, employees now routinely travel to other countries or interact with foreign customers, vendors, or fellow employees. Or they conduct business over the phone, via e-mail, or through video links. As a result, they have to understand international customs and etiquette or risk losing customers or botching business relations. And understanding business customs in other cultures isn't merely playing good defense—it often leads to new products or service enhancements that help an enterprise grow. In Passport to Success, Jeanette Martin and Lillian Chaney apply their expertise in business etiquette, training, and intercultural communications to present a practical guide to conducting business successfully around the world.
Each chapter in this book presents in-depth information on the business environment and culture in the top twenty trading partners of the United States: Canada, Mexico, Japan, China, United Kingdom, Germany, South Korea, Netherlands, France, Singapore, Taiwan, Belgium, Australia, Brazil, Hong Kong, Switzerland, Malaysia, Italy, India, and Israel. Chapters contain both practical tips and illustrative examples, and the book concludes with a listing of resources (books, magazines, organizations, and Web sites) for additional information. In addition, Passport to Success contains useful overview material that will help business people plan a trip abroad or a campaign to win customers in another country. Besides trade statistics and information on global trade agreements, readers will find information on using the Internet productively to conduct or seek business, how women can succeed in countries with traditional, male-oriented business cultures, how to build cross-cultural relationships, and ways language can enhance—or obstruct—business dealings. Every businessperson is now a player in the global market for goods and services. This book provides valuable tips that will help people avoid missteps and increase their sales and personal success when dealing with counterparts in other countries.
Contents
Introduction
Chapter 1 Global Business
Chapter 2 United States
Chapter 3 Australia
Chapter 4 Belgium
Chapter 5 Brazil
Chapter 6 Canada
Chapter 7 China
Chapter 8 France
Chapter 9 Germany
Chapter 10 Hong Kong
Chapter 11 India
Chapter 12 Israel
Chapter 13 Italy
Chapter 14 Japan
Chapter 15 Malaysia
Chapter 16 Mexico
Chapter 17 Netherlands
Chapter 18 Singapore
Chapter 19 South Korea
Chapter 20 Switzerland
Chapter 21 Taiwan
Chapter 22 United Kingdom
Chapter 23 Future U.S. Trading Partners
Ireland
South Africa
Thailand
United Arab Emirates
Notes
Appendix Resources
Books
Websites
Journals
Organizations
Videos
