Full Description
The title of Donald Blohowiak's engrossing and highly informative new book reflects the often strained relationship between two of America's most powerful institutions: the news media and business. The author gives an insider's look at why the tensions exist and what business people can do to understand them, to ease them, and to get the upper hand when dealing with the media. Aimed primarily at the business community and the media advisors who serve it, this book demystifies the news process and presents sound, practical advice.
Contents
Introduction The Business/Media Primer OmniMedia Corporate America: Under the Microscope Understanding This Business of News Action News: The Life of Journalists Good, Bad News! Devine Right Media Bias Objectivity and The Parallax Factor They Lean Left, Right? Champions of the Proletariat Half-Truths, Smoke Screens, and Other Corporates Policies What Is Public Relations? Kamikaze Public Relations Taking Responsibility for PR: Whose Job Is It Anyway? Meeting the Media The Media Are Coming, the Media Are Coming! "Sir, Mr. Mike Wallace Is Here to See You" or How to Remain Cool While on the Hot Seat Practicing What's Been Preached Crisis! Planning for the Unthinkable Communicating Control amid Chaos Rumors: A Crisis in Communications Soothing the Postcrisis Hangover Fighting Back: When Public Wrongs Need Righting Fighting Fire with Fire Advocacy Advertising: Feeding the Hand That Bites You Filing Suite: Using the law of Libel for Satisfaction Toward a Better Understanding: Closing Thoughts on Improving the Business/Media Relationship Selected Bibliography Index
