Digital Business & E-commerce Management : Strategy Implementation & Practice （6 ILL）

Chaffey, Dave

Pearson Education（2014/12発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 679 p.
• 言語 ENG
• 商品コード 9780273786542
• DDC分類 658

Full Description

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Contents

Part 1 Introduction1 Introduction to digital business and e-commerce2 Marketplace analysis for e-commerce3 Digital business infrastructure4 E-environmentPart 2 Strategy and applications5 Digital business strategy6 Supply chain management7 E-procurement8 E-marketing9 Customer relationship managementPart 3 Implementation10 Change management11 Analysis and design12 Digital business service implementation and optimization