Business of Events Management, the

Beech, John/ Kaiser, Sebastian/ Kaspar, Robert

Pearson Education Limited（2014/04発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 416 p.
• 言語 ENG
• 商品コード 9780273758624
• DDC分類 394.2068

Full Description

Events Management 1e

John Beech, Sebastian Kaiser and Robert Kaspar

The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples. 

This book will enable you to:



Manage the financial aspects of events management
Understand the impact of events on built and natural environments
Explain the role of volunteers in an event and understand the challenges that managing them involves
Understand the key issues in planning and designing a venue

Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Case studies include the Edinburgh International Festival, the 2010 Winter Olympics and Indian Premier League Cricket.

Contents

Section A - The Context of Events Management
1          Introduction to Events Management
2          The Dimensions of Events Management 
3          Theories and Models in Events Management             
4          The Business of Sports and Cultural Events              
5          The Business of Conferences and Corporate Events  
Section B - The Role of Business Functions in Events Management
6          Human Resource Management and The Role of Volunteers  
7          Marketing and Destination Branding                          
8          Finance in Events Management                                 
9          Event Planning and Strategy                                      
10        Sustainable Events Management                                
11        Events, the Law and Risk Management                     
12        Event Operations and Project Management              
13        Using IT and the Internet for Events                         
Section C - Management Issues in Events Management
14        The Event Life Cycle and Event Stakeholders          
15        The Role of Sports, Cultural and Business Venues    
16         Event Tourism                                                          
17        Impact Evaluation of Events                                     
18  &