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Full Description
In a changing and turbulent environment for tourism, the fifth edition of Tourism: Principles and Practice offers the fundamental and underlying principles with which to approach the study of tourism, contributing a complete framework that effectively integrates theory and practice. The text has been updated to take into account developments such as business tourism, sports and events management and mobile technology and social tourism. Thanks to its engaging writing style and accessible structure, this has become the ultimate one-stop text for any student studying Tourism. Its broad appeal and popularity increases with each new edition, making it excellent value for any student who wants to understand and explore the principles of the subject.
Contents
1 An Introduction to Tourism Part 1 Tourism Demand2 The Nature of Tourism Demand3 Tourism Consumer Behaviour4 Measuring and Modelling Tourism Demand 5 Forecasting Tourism DemandPart 2 The Tourism Destination6 Destinations7 The Economic Impact of Tourism8 The Environmental Impact of Tourism9 The Socio-cultural Impact of Tourism10 Sustainable Tourism11 Tourism and Development Planning12 Tourism, Crises and Disaster ManagementPart 3 The Tourism Sector13 Attractions14 Accommodation15 Events Management16 Intermediaries17 Transportation18 Public Sector and PolicyPart 4 Marketing for Tourism19 Managing Marketing for Tourism20 Marketing Planning21 Marketing Mix Applications22 Information Technology in TourismGlossary
