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Full Description
Do you want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs'.
This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition - while building on the foundations of the first and second - has been extensively revised and updated.
Contents
1. Introduction
Part 1: ENTREPRENEURSHIP
2. The Evolution of Entrepreneurship Theory
3. Entrepreneurship and Economic Development
4. Government and Small Business
5. The Real World of the Entrepreneur
Part 2: THE ENTREPRENEURIAL PROCESS
6. The Entrepreneurial Process
7. Entrepreneurial Opportunities
8. Effectuation and Entrepreneurship
9. The Psychology of the Entrepreneur
10. Entrepreneurial Failure
Part 3: TYPES OF ENTREPRENEURSHIP
11. Ethnicity and Entrepreneurship
12. Gender and Entrepreneurship
13. Family Business
14. Habitual Entrepreneurs
15. Technology Entrepreneurship
16. Social Entrepreneurship
17. Community Entrepreneurship
Part 4: ENTREPRENEURIAL MANAGEMENT
18. Entrepreneurial Marketing
19. Entrepreneurial Networks and the Small Business
20. Finance and the Small Business
21. Strategy and the Small Firm
22. Growth and Development in the Small Firm
23. Internationalization and Entrepreneurial Businesses
