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Full Description
GET THE RESULTS YOU WANT IN MARKETING. FAST. Marketing is all about relationships - relationships with your customers, with your brand, with the media and with your colleagues. Of all these relationships your relationship with your customers is still king. True marketing successes go beyond your product and create customer relationships with the company itself. The key to acheiving this is to align your people, your processes and your company promises. Fast Track to Success: Marketing will teach you the key skills you need to excel in marketing and accelerate your career development. It includes:Marketing in a nutshell - a series of FAQs to give you a concise overview of the subject The top 10 tools and techniques you can use to help you develop your approach to marketing Advice on leading your team - how to decide your leadership style and build your team Simple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team Tips on how to progress your career, whether it's your first 10 weeks in the job or whether you're looking to get right to the topDon't get left behind, set out on the Fast Track today. For more resources, log on to the series website at www.Fast-Track-Me.com. EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER
Contents
The Fast Track way About the authors A word of thanks from the authors Marketing Fast Track How to use this book Fast-Track-Me.com A AWARENESS1. Marketing in a nutshell 2. Marketing audit B BUSINESS FAST TRACK3. Fast Track top ten 4. Technologies 5. Implementing change C CAREER FAST TRACK6. The first ten weeks 7. Leading the team8. Getting to the top D DIRECTORﾂ S TOOLKITT1. Team marketing audit T2. Integrated marketing plans T3. Market analysis T4. Analysis tools T5. Marketing project checklist The Fast Track Way Other titles in the Fast Track series Glossary Index
