International Business （5TH）

Rugman, Alan M./ Collinson, Simon

Pearson College Div（2008/12発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 716 p.
言語 ENG
商品コード 9780273716549
DDC分類 658.049

Full Description

A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies ﾂ the EU, the US and Japan ﾂ as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

PART ONE1Regional and Global Strategy 2The Multinational Enterprise 3The Triad and International Business 4International Politics 5International Culture 6International Trade 7International Financial Markets and Institutions PART THREE: INTERNATIONAL BUSINESS STRATEGIES 8Multinational Strategy 9 Organizing Strategy 10 Production Strategy 11 Marketing Strategy 12 Human Resource Management Strategy 13 Political Risk and Negotiation Strategy14 International Financial Management PART FOUR: National Competitiveness 16 European Union 17 Japan 18 North America 19 Emerging Economies 20 China 21 Corporate Ethics and the Natural Environment