Management : An Introduction -- Paperback （4 Rev ed）

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Management : An Introduction -- Paperback （4 Rev ed）

Boddy, David

Pearson Education Limited（2007/12発売）

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製本 Paperback:紙装版/ペーパーバック版
商品コード 9780273711063

Full Description

A comprehensive introduction to the themes and functions of management within the clear process framework of planning, organising, leading and controlling. The 4th edition of this well-respected text has been revised and updated to incorporate the latest research and most recent and relevant examples and illustrations. It is written for students on undergraduate and postgraduate degree programmes, or undertaking professional qualifications.

PART ONEOragnisational cultures and contexts 4. Managing internationally 5. Corporate social responsibility PART THREE: PLANNING 6. Planning 7. Decision making 8. Strategic management 9. Managing marketing PART FOUR: ORGANISING 10. Organisation structure 11. Human resource management 12. Information technology and e-business 13. Managing change and innovation PART FIVE: LEADING 14. Influence and power 15. Motivation 16. Communication 17. Teams PART SIX: CONTROLLING 18. Performance measurement and control 19.Finance and budgetary control 20. Managing operations and quality