デジタル企業への変革デザイン Designed for Digital : How to Architect Your Business for Sustained Success (Management on the Cutting Edge)

Ross, Jeanne W./ Beath, Cynthia M.

MIT Press（2021/09発売）

MIT Press（2021/09発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 208 p.
• 言語 ENG
• 商品コード 9780262542760
• DDC分類 658

Full Description

One of Forbes's Top Ten Technology Books of the Year

How to redesign 'big, old' companies for digital transformation and success—with examples from 300+ business leaders and 30+ organizations, including Amazon Uber, LEGO, and Toyota.

Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. Full of practical advice and real-life examples of digital transformation, this book is an essential guide for retooling organizations for digital success through 5 key building blocks:
 
• Shared Customer Insights
• Operational Backbone
• Digital Platform
• Accountability Framework
• External Developer Platform
 
In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy.

Designed for Digital includes case studies from Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.

Contents

Series Foreword
Preface and Acknowledgments
1 Digital Business Design
2 Building Shared Customer Insights
3 Building an Operational Backbone
4 Building a Digital Platform
5 Building an Accountability Framework
6 Building an External Developer Platform
7 Developing a Roadmap for Your Digital Transformation
8 Designing Your Company for Digital
Appendix 1: Committing to an Operating Model to Build an Operational Backbone
Appendix 2: Assessing Your Building Blocks for Digital Transformation
Notes
Index