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Full Description
The 1930s to the 1950s in Italy witnessed large increases in film-going, radio-listening, and the sale of music and weekly magazines. The industries that made and sold commercial, cultural products were transformed by the new technologies of reproduction and new approaches to marketing and distribution.
Yet historians tend to place the "real" genesis of mass culture in the 1960s, or to generalize about the harnessing of mass culture to the Fascist political project, without considering what kind of mass culture existed at the time and whether this harnessing was successful. This book draws on extensive new evidence, including oral histories and archival material, to explore possible continuities between the uses of mass culture before and after World War II.
Contents
Contents
Preface and Acknowledgments
List of Abbreviations
Introduction: Culture, Place, and Nation
Part 1. Cultural Consumption and Everyday Life
1. Patterns of Consumption
2. Practices of the Self: Intimacy, Sexuality, Sport, Fashion
Part 2. Cultural Industries and Markets
3. Publishing: Books, Magazines, and Comics
4. Film Production
5. The Film Market: Distribution, Exhibition, and Stars
6. Radio and Recorded Music
Part 3. The Politics of Mass Culture
7. State Intervention in Cultural Activity
8. Civil Society and Organized Leisure
Conclusion
Appendix 1. The Oral History Project, by Marcella Filippa
Appendix 2. Table of Interviewees
Appendix 3. Questionnaire
Notes
Bibliography
Index
