Full Description
Winner of the 2023 Association for the Study of Food and Society Book Prize for Edited Volume
Image by image and hashtag by hashtag, Instagram has redefined the ways we relate to food. Emily J. H. Contois and Zenia Kish edit contributions that explore the massively popular social media platform as a space for self-identification, influence, transformation, and resistance. Artists and journalists join a wide range of scholars to look at food's connection to Instagram from vantage points as diverse as Hong Kong's camera-centric foodie culture, the platform's long history with feminist eateries, and the photography of Australia's livestock producers. What emerges is a portrait of an arena where people do more than build identities and influence. Users negotiate cultural, social, and economic practices in a place that, for all its democratic potential, reinforces entrenched dynamics of power. Interdisciplinary in approach and transnational in scope, Food Instagram offers general readers and experts alike new perspectives on an important social media space and its impact on a fundamental area of our lives.
Contributors: Laurence Allard, Joceline Andersen, Emily Buddle, Robin Caldwell, Emily J. H. Contois, Sarah E. Cramer, Gaby David, Deborah A. Harris, KC Hysmith, Alex Ketchum, Katherine Kirkwood, Zenia Kish, Stinne Gunder StrØm Krogager, Jonathan Leer, Yue-Chiu Bonni Leung, Yi-Chieh Jessica Lin, Michael Z. Newman, Tsugumi Okabe, Rachel Phillips, Sarah Garcia Santamaria, Tara J. Schuwerk, Sarah E. Tracy, Emily Truman, Dawn Woolley, and Zara Worth
Contents
Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix
Introduction. From Seed to Feed: How Food Instagram Changed What and Why We Eat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
ZENIA KISH AND EMILY J. H. CONTOIS
PART I. IDENTITY
1. @hotdudesandhummus and the Cultural Politics of Food . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33
MICHAEL Z. NEWMAN
2. Starving Beauties? Instabae, Diet Food, and Japanese Girl Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47
TSUGUMI (MIMI) OKABE
3. #Foodporn: An Anatomy of the Meal Gaze . . . . . . . . . . . . . . . . 65
GABY DAVID AND LAURENCE ALLARD
4. The South in Your Mouth? Gourmet Biscuit Restaurants, Authenticity, and the Construction of a New Southern Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . .81
DEBORAH A. HARRIS AND RACHEL PHILLIPS
5. Uncle Green Must Be Coming to Dinner: The Joyful Hospitality of Black Women on Instagram during the COVID-19 Pandemic . . . . . . . . . . . . . . . .94
ROBIN CALDWELL
6. Creative Consumption: Art about Eating on Instagram . . . . . . . . . . . . . . . . . . . . . . . .101
DAWN WOOLLEY AND ZARA WORTH
PART II. INFLUENCE
7. Picturing Digital Tastes: #unicornlatte, Social Photography, and Instagram Food Marketing . . . . . . . . .115
EMILY TRUMAN
8. Camera Eats First: The Role of Influencers in Hong Kong's Foodie Instagram Culture . . . . . . . . . . . . . . . . . .132
YUE-CHIU BONNI LEUNG AND YI-CHIEH JESSICA LIN
9. Repackaging Leftovers: Health, Food, and Diet Messages in Influencer Instagram Posts . . . . . . . . . . .148
TARA J. SCHUWERK AND SARAH E. CRAMER
10. Meet Your Meat! How Australian Livestock Producers Use Instagram to Promote "Happy Meat" . . . . . . . . .163
EMILY BUDDLE
11. FreakShakes and Mama Noi: Cases of Transforming Food Industry Influence on Instagram . . . . . . . . . . . . . . . . . . .177
KATHERINE KIRKWOOD
12. My Life and Labor as an Instagram Influencer Turned Instagram Scholar . . . . . . . . . . . . . . . . . . . . . . . . . . .191
KC HYSMITH
PART III. NEGOTIATION
13. Transgressive Food Practices on Instagram: The Case of Guldkroen in Copenhagen . . . . . . . . . . . . . . . . . .205
JONATAN LEER AND STINNE GUNDER STRØM KROGAGER
14. Posing with "the People": The Far Right and Food Populism on Instagram . . . . . . . . . . . . . . . . . . . . . . . . .221
SARA GARCIA SANTAMARIA
15. Farming, Unedited: Failure, Humor, and Fortitude in Instagram's Agricultural Underground . . . . . . . . . . . . . . . . . . .241
JOCELINE ANDERSEN
16. The Surprisingly Long History of Feminist Eateries on Instagram . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .260
ALEX KETCHUM
17. How to Think with Your Body: Teaching Critical Eating Literacy through Instagram . . . . . . . . . . . . . . . . . . . . .274
SARAH E. TRACY
Afterword: Food Instagram's Next Course . . . . . . . . . . . . . . . .283
EMILY J. H. CONTOIS AND ZENIA KISH
Contributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .287
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .293
