デジタル・ビジネス実践ガイド The Digital Transformation Playbook : Rethink Your Business for the Digital Age

デジタル・ビジネス実践ガイド<br>The Digital Transformation Playbook : Rethink Your Business for the Digital Age

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デジタル・ビジネス実践ガイド
The Digital Transformation Playbook : Rethink Your Business for the Digital Age

Rogers, David

ウェブストア価格 ¥5,386（本体¥4,897）
Columbia University Press（2016/04発売）
外貨定価 US$ 29.95
ポイント 48pt

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製本 Hardcover:ハードカバー版／ページ数 296 p.
言語 ENG
商品コード 9780231175449
DDC分類 658.4062

Full Description

Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy-customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models-and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times.
With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Preface 1. The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value 2. Harness Customer Networks 3. Build Platforms, Not Just Products 4. Turn Data Into Assets 5. Innovate by Rapid Experimentation 6. Adapt Your Value Proposition 7. Mastering Disruptive Business Models Conclusion Self-Assessment: Are You Ready for Digital Transformation? More Tools for Strategic Planning Notes Index About the Author