自動車業界の大企業に見る生き残り戦略 Surfing the Global Tide : Automotive Giants and How to Survive Them

Wynn-Williams, Michael S.

Palgrave Macmillan（2009/06発売）

• 製本 Hardcover:ハードカバー版／ページ数 271 p.
• 言語 ENG
• 商品コード 9780230579248
• DDC分類 338.47629222

基本説明

Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

Full Description

Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

Contents

Raising the Leviathan Fundamentals of Scale Economies of Size Production Costs Survivor Analysis Economies of Scale in the Automobile Industry Survivor Analysis in the Automobile Industry From Plant Size to Economies of Scale Conclusion Structuring the Firm Company Structure Unitary and Multidivisional Governance Structures Constructing the Automobile Industry Paradigm Paradigm Revolutions Constructing the Automobile Industry Paradigm Vertical Integration of the Automobile Paradigm Resultant Size and Shape Conclusion Approximating to the Automobile Industry Paradigm Introduction Sub-scale Production Internal Approximations to the Automobile Paradigm External Approximations to the Automobile Paradigm Opportunities Raised by Globalization Reassessing the Full-function Structure Conclusion Opening the Door to China The Rise and Fall of British Leyland/Rover Group MG Rover: Autonomy and Sustainability MG Rover Assets: Reconstructing the International Vertical Joint Venture Conclusion The Paradigm in the Automobile Industry of the Future Current State of the Industry Reaching Beyond the Automobile Industry Paradigm Paradigmatic Views of Other Industries Closing Remarks References