- ホーム
- > 洋書
- > 英文書
- > Business / Economics
基本説明
With nearly 100 'thought-pieces' on the world of management and sales, this book explores how the heart can rule the head and is ideal for 'dipping into' on numerous occasions.
Full Description
Good managers understand the human condition and human needs. They realise that frequently the heart rules the head, and they know what this can mean for an organization. With nearly 100 'thought-pieces' on the world of management and sales, this book explores how the heart can rule the head and is ideal for 'dipping into' on numerous occasions.
Contents
Introduction A day in the office Advertising archetypes Attitude surveys Base rate blunders Beware salespeople bearing gifts Blindness, pretence and denial Brand discrimination Brand is everything Brand sickness Bullying at work Burnout, out but opulent Career planning Character strengths and competencies Charismatic speakers Competitiveness Concentrating on cock-ups Conference neuroses Delicate delegation Does God approve of venture capitalists Do leaders really matter Electrophrenology Elite performers Everything intelligence E-Worries Failing in Business Flowing with the go Heart sinking staff How advertising works HR for dummies Ideology at work Image vs Quality Interview porkies IT disorders Investigative Salespersons Jocks, loners, druggies and nerds Losing the moral compass Loyalty schemes Magic links Managerial versatility Managing with heart and head Managers as masters Meals at work Office politics Optimal ethics Organisation ASBOs Organisational Philistinism Overcoming mediocrity Post-modern management Professional stress Pro-retirement Psychometric flimflammery Quirky decisions Recognition and recall Recruitment and selection psychiatry Remembering the brand Rules Selection superstitions Self-actualising Selling ethics Selling to children Selling to laggards Service orientation Seven habits of super failures Shopping habits Staff and customer satisfaction Status anxiety Stereotyped truths Surprise me Tall poppies Targeting sales Ten Ps of management Tests' revival The ADHD organisation The affects and effectiveness of advertising The glass menagerie The inevitability of silo The motive trilogy The psychology of naughtiness The Self-esteem industry To go or not to go Understanding the internet shopper What does it mean to be conscientious Writing your own development plan
