企業理念による経営 Management by Missions

Cardona, Pablo/ Rey, Carlos

Palgrave Macmillan（2008/07発売）

• 製本 Hardcover:ハードカバー版／ページ数 214 p.
• 言語 ENG
• 商品コード 9780230551527
• DDC分類 658.4012

基本説明

Management by Missions is the idea of distributing the corporate mission to all levels of a company. This new management philosophy ensures better performance in all levels of the organization.

Full Description

Management by Missions is the idea of distributing the corporate mission to all levels of a company. The corporate mission is then made operational through objectives, which have no value in themselves, but are vital as a means to fulfil the mission. This new management philosophy ensures better performance in all levels of the organization.

Contents

Acknowledgments Foreword PART IIs there a link between Corporate Culture and Profit? Different ways of Understanding an Organization What are Companies for? PART II: IN SEARCH OF CORPORATE CULTURE Cultural Problems Today What is a Company's Mission? The Values of a Balanced Culture PART III: TOWARDS A NEW MANAGEMENT MODEL The Mission Chart Mission Management Tools Mission-driven Leadership PART IV: CASE STUDY Sony Spain; The Implementation Afterword Bibliography