基本説明
New in paperback. Hardcover was published in 2008. Explores the history, meaning, and sociological implications of awareness capaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity.
Full Description
This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.



