- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Contents
PART ONE: DEFINING THE RESEARCH 1. Book: Business Research (Collis & Hussey) Chapter: 1 understanding research 2. Book: Researching Business and Management ( Maylor and Blackmon) Chapter: 1 What is business and management research? An introduction to the research process PART TWO: UNDERSTANDING RESEARCH PHILOSOPHIES AND DESIGNS 3. Book: Business Research (Collis & Hussey) Chapter: 4 Identifying your research paradigm 4. Book: Researching Business and Management ( Maylor and Blackmon) Chapter: 5 Scientist or ethnographer?... Chapter 6Quantitative research design Chapter 7 Designing qualitative research Chapter 8 Case studies and multi-method design PART THREE: LITERATURE REVIEW AND WRITING YOUR OWN RESEARCH PROPOSAL 5. Book: Business Research (Collis & Hussey) Chapter: 6 Searching and reviewing the literature 6. Book: Researching Business and Management ( Maylor and Blackmon) Chapter 3what should I study? Generating and clarifying ideas for your research project 7. Book: Business Research (Collis & Hussey) Chapter: 7 writing your research proposal PART FOUR: SAMPLING AND DATA COLLECTION 8. Book: Essential Quantitative Methods (Oakshott) Chapter:4 collecting data: surveys and samples 9. Book: Business Research (Collis & Hussey) Chapter: 8 collecting qualitative data Chapter 10 collecting data for statistical analysis PART FIVE: DATA ANALYSIS 10. Book: Researching Business and Management ( Maylor and Blackmon) Chapter: 12 Analysing qualitative data 11. Book: Business Research (Collis & Hussey) Chapter:11 Analysing data using descriptive statistics Chapter 12 Analysing data using inferential statistics PART SIX: DESCRIBING YOUR RESEARCH 12. Book: Researching Business and Management ( Maylor and Blackmon) Chapter:13 Answering your research questions Chapter 14 Describing your research: writing up your project report
