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Full Description
Combining insights from leading academic research and experienced managers, this book provides a systematic framework to understand what innovation is, why it matters, how it can be managed and how it can help your organization to reach its objectives.
Contents
Acknowledgement About The Authors Table Of Contents List Of Figures Introduction Structure Your Innovation Roadmap Part I: Understanding The Innovation Challenge Understanding Innovation Why Worry? The Case For Innovation Part II: Developing Innovation Capabilities Innovation Strategy: How And How Much To Innovate Nurturing Entrepreneurial Resources Sourcing: Finding The Gold Nuggets Assessing Innovations: Show Me The Money Stairways To Heaven: Managing The Innovation Pipeline Conclusion