大企業とCSR Big Business, Big Responsibilities : From Villains to Visionaries: How Companies Are Tackling the World's Greatest Challenges

Wales, Andy/ Gorman, Matthew/ Hope, Dunstan

Palgrave Macmillan（2010/07発売）

• 製本 Hardcover:ハードカバー版／ページ数 184 p.
• 言語 ENG
• 商品コード 9780230243958
• DDC分類 658.408

Full Description

Big business is often seen as the villain in terms of the environment or social wellbeing. But some leading businesses are becoming leaders in the fight against climate change and protectors of human rights. This book explains why this is now a core part of strategy and not just philanthropy for these businesses.

Contents

Introduction A challenging world with some unexpected heroes The scale of the challenge for change Changing course: how big business began to lead The new collaboration zone Beware the power of the naysayers Smarter products and better protected consumers Looking beyond the label New responsibilities in the networked age Complexity, innovation and regulation Who is driving change? The government of big business Everyday champions Conclusion -The view from here successful companies in a sustainable world