イノベーション管理（第２版） Innovation Management : Strategy and Implementation Using the Pentathlon Framework （2ND）

Goffin, Keith/ Mitchell, Rick

Palgrave Macmillan（2010/03発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 395 p.
• 言語 ENG
• 商品コード 9780230205826
• DDC分類 658

Full Description

Managing innovation is a challenge in any organization and demands a wide range of skills. How can you judge whether your department or company is as innovative as it could be? And if it isn't, what can you do and where do you start? Innovation Management begins by separating innovation into five interlocking topics: The Innovation Pentathlon. Using this framework, the authors present the best insights from theory and practice for each topic, together with a variety of tools that can be used to boost performance. Students will value the clear coverage of the academic background and managers will benefit from the 75 case studies that illustrate real-world outcomes. Key Features: - Complete and authoritative coverage of the academic background - Easy-to-follow structure based on The Innovation Pentathlon - Indispensable practical tools and examples - Illustrated with 75 case studies from international organizations, covering both service and manufacturing issues - Web site with additional material for teachers and students - Equal emphasis given to service and manufacturing organisations throughout.

Contents

Key Aspects of Innovation Management Innovation and Economics Contrasting Services with Manufacturing Developing an Innovation Strategy Generating Creative, Customer-focused Ideas Prioritization: Selecting and Managing the Portfolio Implementation Creating an Innovative Culture Boosting Innovation Performance The Future of Innovation Management