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基本説明
Uses social history to systematically document and understand India's new entrepreneurial groups.
Full Description
In order to do business effectively in contemporary South Asia, it is necessary to understand the culture, the ethos, and the region's new trading communities. In tracing the modern-day evolution of business communities in India, this book uses social history to systematically document and understand India's new entrepreneurial groups.
Contents
Introduction The Old Merchant Communities Brahmins, Khatris, and Babus Kammas, Reddys, and Rajus Kongunad Naidus and Gounders Nadars and Ezhavas Patidars and Marathas The Paradox of Northern Farming Communities A Note on the Minorities Conclusion
