消費資本主義時代の商品化に抗する Creative Cost-Benefits Reinvention : How to Reverse Commoditization Hell in the Age of Customer Capitalism (Postcolonial Studies in Education)

Dussart, Christian

Palgrave Macmillan（2010/11発売）

• 製本 Hardcover:ハードカバー版／ページ数 172 p.
• 言語 ENG
• 商品コード 9780230105300
• DDC分類 658.1552

基本説明

Using concrete examples this book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations.

Full Description

This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.

Contents

All you Need is C(L)Ash ABCs of COMMODITIZATION The Tide of Commoditization New Markets, New Behaviors: A Global Shift Defining Prerequesites (and Ideals) Prior to Action The Value-For-Money Business Perspective Re-Reinventing Business Models Reversing the Tide of Commoditization Constructively A New Integrated Set Of Business Logics Approaches to CVC: The Disruption Spectrum Conclusion