基本説明
New in paperback. Hardcover was published in 2008. Presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents. The author draws upon both academic research and concrete experience of how designers and production teams put documents together.
Full Description
The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.
Contents
Multimodal Documents and Their Components Multimodal Documents and Genre Genre Variation Across Time The Rhetoric of Multimodal Documents Channel Hopping Relating Visual and Textual Elements Building a Corpus of Multimodal Documents Bibliography Index
