科学技術コミュニケーションのための視覚的デザインの基礎<br>The Visual Elements—Design : A Handbook for Communicating Science and Engineering (The Visual Elements)

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科学技術コミュニケーションのための視覚的デザインの基礎
The Visual Elements—Design : A Handbook for Communicating Science and Engineering (The Visual Elements)

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 208 p.
  • 言語 ENG
  • 商品コード 9780226829166
  • DDC分類 502.2

Full Description

With insights and examples from designers at publications from Nature to the New York Times, an essential guide to creating figures and presentations.
 
In this short handbook, award-winning science communicator Felice C. Frankel offers a quick guide for scientists and engineers who want to share—and better understand—their research by designing compelling graphics for journal submissions, grant applications, presentations, and posters. Like all the books in the Visual Elements series, this handbook is also a training tool for researchers. Distilling her celebrated books and courses to the essentials, Frankel shows scientists and engineers, from students to primary investigators, the importance of thinking visually. This crucial volume in the Visual Elements series offers a wealth of engaging design examples. Case studies and advice from designers at prestigious publications and researchers' own before-and-after examples show how even the smallest changes—to color, type, composition, and layering—can greatly improve communication. Ideal for researchers who want a foothold for presenting and preparing their work for everything from conferences to publications, the book explains the steps for creating a concise and communicative graphic to highlight the most important aspects of research—and to clarify researchers' own thinking. The resulting book is an essential element of any scientist's, engineer's, or designer's library.

Contents

Introduction
1 Listing and Sketching
2 Case Studies—Iterating the Iterations
3 Graphic Submissions—Figuring the Figures
4 Posters and Slide Presentations
A Last Word or Two
Credits

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