Full Description
Media Ethicsanalytically about ethical situations in mass communication through original case studies and commentaries about real-life media experiences. This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensions of moral analysis, to provide a framework for exploring the steps in moral reasoning and analyzing the cases. Focusing on a wide spectrum of ethical issues faced by media practitioners, the cases in this Tenth Edition include the most recent issues in journalism, broadcasting, advertising, public relations, and entertainment.Visit the companion website at www.mediaethicsbook.com.
Contents
PrefaceAbout the AuthorsIntroduction - Ethical Foundations and PerspectivesPart One - NewsChapter 1: Institutional PressuresCase 1. Fox NewsCase 2. Access to the Internet Case 3. Bankruptcy at the Philadelphia InquirerCase 4. Paid Journalism Worldwide Chapter 2: TruthtellingCase 5. Obesity EpidemicCase 6. Al JazeeraCase 7. The Unabomber's ManifestoCase 8. Muhammad Cartoon Controversy Chapter 3: Reporters and SourcesCase 9 The Wikileaks WebsiteCase 10. Stolen Voice MailCase 11. Covering the Middle EastCase 12. Korea Bans U.S. Beef: Candlelight VigilCase 13. Watergate and Grand Jury InformationChapter 4: Social JusticeCase 14. Crisis in Darfur Case 15. A Hidden America: Children of the MountainsCase 16. Gender Media Monitoring ProjectCase 17. Ten Weeks at Wounded KneeCase 18. Peace JournalismChapter 5: PrivacyCase 19. Facebook and Social Media NetworksCase 20. The Controversial PATRIOT ActCase 21. Bloggers' Code of Ethics Case 22. Dead Body PhotoThe Heart of the Matter in News Ethics Part Two - AdvertisingChapter 6: The Commercialization of Everyday LifeCase 23. All is not what it seems: Pondering Guerilla MarketingCase 24. DTC Advertising: Prescription Drugs as Consumer Products?Case 25. Cause-Related Marketing: Are you buying it? Case 26. "Like" as Social Currency: Empowerment or Exploitation?Chapter 7: Advertising in an Image-Based Media CultureCase 27. Altering Images: Attaining the Unattainable?Case 28. Stereotyping DisabilityCase 29. Spectacle for Social Change: Celebration or Co-optation?Case 30. Anti-Obesity Advertising: A Question of ImagesChapter 8: The Media are CommercialCase 31. Media GatekeepersCase 32. Native Advertising: Advertising and Editorial ContentCase 33. Welcome to Madison and VineCase 34. Ad-Blocking: A Perfect StormChapter 9: Advertising's Professional CultureCase 35. "...perhaps the absence of a code of ethics?"Case 36. Branding: Making the same different, againCase 37. Niche Markets-Niche MediaCase 38. Ethical Vision: What does it mean to serve clients well?Case 39. The Risky Client... Yes? No?The Heart of the Matter in Advertising EthicsPart Three - Public RelationsChapter 10 Public CommunicationCase 40. Publicity and Justice Case 41. The Many Friends of the Candidate Case 42. Corporate Speech and State Laws Case 43. 'Better Make Room' for Government CampaignsChapter 11 Telling the Truth in Organization SettingsCase 44. Private Issues and Public Apologies Case 45. #AskSeaWorld Faces Tides of ProtestCase 46. A Healthy Drink? Case 47. Reporting RecoveryCase 48. Posting #Truth @Twitter (Updated) Chapter 12 Conflicting Loyalties Case 49. Accelerating Recalls Case 50. Representing Political PowerCase 51. Paying for Play? Case 52. "Thank You For Smoking"Case 53. Tragedy at the MineChapter 13 The Demands of Social ResponsibilityCase 54. One for One: TOMS Case 55. Ice Buckets Challenge Fundraising Case 56. Tackling Domestic Violence Case 57. Brewing Racial Discourse? The Heart of the Matter in Public Relations Ethics Part 4 - EntertainmentChapter 14 ViolenceCase 58. Hear It, Feel It, Do ItCase 59. Violence-CenteredCase 60. Comics for Big KidsCase 61. Video Gaming Changes the RulesChapter 15 Profits, Wealth, and Public TrustCase 62. Copyrights and CulturesCase 63. Deep Trouble for HarryCase 64. Super StripCase 65. Duct Tape for TVCase 66. TLR and TentpolesCase 67. Faux DocChapter 16 Media Scope and DepthCase 68. Reel HistoryCase 69. They Call It ParadiseCase 70. Tragedy LiteCase 71. Training in VirtueChapter 17 CensorshipCase 72. The Voice of AmericaCase 73. Frontal AssaultCase 74. South Park's 200thCase 75. Rescue UsCase 76. Lyrics Not So CoolThe Heart of the Matter in Entertainment Ethics
