Full Description
Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry.Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.
Contents
Part 1Chapter 1: Understanding Communication Concepts in the Internet AgeStudying Media StrategicallyThe Interpersonal Communication ProcessThe "Mass" Communication ProcessComparing Face-to-Face and Mass CommunicationChapter 2: Navigating Change: The Rise of Digital and Global MediaThe Dawn of the Digital AgeThe Spread of Global MediaPart 2: PublishingChapter 3: Books: The First and Most Respected Mass MediumThe Importance of Books as a Mass MediumWhere did Books Come From?The Digital Future of Books: The Fourth TransitionBetween the Past and the Future: Book Publishing TodayChapter 4: Newspapers and News Media: Delivering Information to SocietyThe Importance of Newspapers as a News MediumNewspapers: The First Medium for the Mass SocietyTrends that Shaped Today's NewspapersThe Newspaper as a Contemporary MediumThe Future of the NewspaperChapter 5: Magazines: Voices for Many InterestsDistinguishing Magazines from Other MediaThe History of MagazinesThe Magazine Industry TodayThe Future of MagazinesMagazines and the Digital RevolutionPart 3: Electronic and Visual MediaChapter 6: Motion Pictures: The Great EntertainerThe Development of Movie TechnologyThe Movies Become a MediumFilm as a Contemporary MediumThe Movie IndustryThe Movie AudienceChapter 7: Radio: The Resilient MediumThe Development of Radio TechnologyRadio Becomes a Mass MediumThe Golden Age of RadioThe Challenge of TelevisionRadio as a Contemporary MediumChapter 8: Television: The Most Influential MediumCultural Influence of TelevisionThe Birth of TelevisionThe Period of Rapid AdoptionAlternative to Broadcast TelevisionThe VCR and DVDTelevision as a Contemporary MediumPart 4: Media Audiences, Services and SupportChapter 9: News, Journalism, and Public AffairsNews: The Information Function of the PressEncoding Strategies: Packaging the NewsJournalistic StylesSocial and Cultural Influences on the NewsSocial and Cultural Functions of the NewsChapter 10: Popular Culture: Entertainment, Sports, and MusicThe Nature and Importance of Popular CulturePopular Culture as EntertainmentEntertainment Media and Popular CultureChapter 11: Advertising: Using Media in the MarketplaceAdvertising in America: A Brief HistoryThe Contemporary Advertising IndustryAdvertising as Persuasive CommunicationThe Role of Advertising ResearchCriticism and Control of AdvertisingChapter 12: Public Relations: Influencing Beliefs, Attitudes, and ActionsThe Development of Public RelationsPublic Relations Settings and ActivitiesPublic Relations and the MediaLobbying as Public RelationsPublic Relations as an Emerging ProfessionThe Future of the FieldPart 5: Media Issues and InfluencesChapter 13: Social Forces: Economics, Technology, and PolicyAn Interplay of ForcesSearching for the Public InterestDenying the Business of MediaEnter Media EconomicsIndependence with ControlsPolitical Protections: The Constitutional FrameworkLinchpins of Communication LawTrial by MediaMoral Values: Obscenity and PornographyThe Government's Secrets during National CrisesPolitical Constraints: The Agents of ControlChapter 14: Media Effects: The Processes and Influences of Mass CommunicationEarly Views on Media InfluencesMedia Effects Research BeginsBeyond the Magic Bullet: Selective and Limited EffectsAudiences Use Media Content to Obtain GratificationsTelevision and Youth ViolenceLong-Term Influences on Society and CultureChapter 15: Ethics: Assessing Content and Behavior of the MediaMedia-wide Ethics WatchNew Technology ChallengesDimensions of Ethics for the MediaDistinguishing Ethics and LawGrowing Concern over Media EthicsMedia Criticism and Media EthicsAlternative Approaches to Ethics
