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Full Description
The Oxford Handbook of Managerial Economics, the first of its kind, aims to provide researchers, practitioners, policymakers, and teachers with summaries of the state of the art in the field of managerial economics. Edited by the coauthors of two managerial economics textbooks, comprising 25 chapters contributed by leading scholars and business consultants from around the globe, and drawing on the literature of, among others, economics, finance, industrial organization, marketing, behavioral psychology, game theory and auction theory, the Handbook summarizes cutting-edge approaches to the analysis of the decision-making challenges faced by the managers of for-profit and nonprofit enterprises. The problems addressed run the gamut from cost estimation, product development and promotion, optimal pricing strategies for network industries and make-or-buy decisions, to organizational design, performance pay, corporate governance, strategies for multinational corporations and the social responsibilities of business. Each of the managerial economics experts commissioned for the volume also identify the problems that are yet to be solved and thus point the way toward topics for future research. Managerial economics has moved far beyond simply applying neoclassical microeconomic theory to the actual world of practical business decision-making. By illustrating how disciplines other than economics can fruitfully be brought to bear in helping to analyze and to understand the incentives and constraints under which business managers operate, the Handbook fills in the gaps between theory and practice. Sometimes technical, but always reader-friendly, no one with an interest in the modern world of business or public policies toward it can afford to ignore the analyses and the important lessons taught by the contributors to it.
Contents
Part 1: Nature, Scope, and Future of Managerial Economics ; 1. Managerial economics: Introduction and overview ; 2. Managerial economics: present and future ; Part 2: Managing Demand and Cost Conditions ; 3. Estimating market power and strategies ; 4. Advances in production and cost frontier analysis of the firm ; 5. Supply chain design and risk management ; 6. Combinatorial Auctions ; Part 3: Analytical Foundations of Modern Managerial Economics ; 7. Game and information theory in modern managerial economics ; 8. Issues in analysis of time, risk, and uncertainty ; 9. Behavioral economics and managerial decision making ; Part 4: Pricing and Marketing Tactics and Strategies ; 10. Advances in pricing strategy and tactics ; 11. Product development and promotion ; Part 5: Strategy and Business Competition ; 12. Market imperfections and sustainable competitive advantage ; 13. The new managerial economics of firm growth: the role of intangible assets and capabilities ; 14. Strategies for network industries ; 15. Internalization theory as the general theory of international strategic management: past, present and future ; 16. Competitive strategy in the nonprofit sector ; Part 6: Firm Boundaries and Organizational Architecture ; 17. Organizational design and firm performance ; 18. Design and implementation of pay for performance ; 19. Vertical merger ; 20. The evolving modern theory of the firm ; Part 7: Financial Structure, Incentives, and Governance ; 21. Financing the business firm ; 22. Corporate governance and organizational performance ; Part 8: Public Policy for Managers ; 23. Managing workplace safety and health ; 24. Merger strategies and antitrust concerns ; 25. On the profitability of corporate environmentalism
