国際ビジネス：課題と選択（第２版） International Business : Challenges and Choices （2ND）

Sitkin, Alan/ Bowen, Nick

Oxford University Press（2013/02発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 453 p.
• 言語 ENG
• 商品コード 9780199646968
• DDC分類 658.049

Full Description

This stimulating text provides a truly international perspective, with a wealth of real life examples from developed and emerging countries to help students envisage how organizations across the globe practise business.

Thoroughly updated and revised to give students a deeper understanding of the key international business theories, this new edition features:

- Considerably revised structure to reflect student's knowledge as they progress through an international business module
- Increased coverage of the core international business theories to enable in-depth understanding of the issues and challenges of international business
- New chapters on emerging markets and the environmental challenges facing businesses
- End of part long cases to promote a holistic understanding of international business

Online Resource Centre

For registered adopters of the text:

- Multimedia library
- Instructor's manual
- Suggested assignment questions
- Additional case studies
- Test bank of questions
- Indicative answers for case study questions and assignment and examination questions

For students:
- Extension material
- Interactive Map
- Assignment and examination questions
- Self-test multiple-choice questions
- Key websites
- Revision tips
- Additional case studies
- Case study questions and answers

Contents

PART 1. INTRODUCTION; KEY PLAYERS; CULTURAL PERSPECTIVES; INTERNATIONAL STRATEGY; INTERNATIONAL FUNCTIONS; FUTURE